Education:
-University of Pennsylvania (B.A., Neuroscience | Behavioral Medicine)
-University of Minnesota (Ph.D., Business Administration | Marketing)
Recognized and Featured in 2026
-Marketing researcher, professor and consultant.
-Expert in consumer behavior, branding and materialism.
-Executive coach and advisor on all things branding (including personal branding) and consumer behavior.
-Multi-award winning researcher (topics: children’s materialism and consumer behavior)
- Recognized by Poets & Quants as one of the Top 50 Undergraduate Business Professors in the world.
-Professor Nguyen Chaplin studies how people use brands and possessions to shape their identity and self-worth. She helps organizations uncover the emotional and social value of material goods to build authentic, purpose-driven brands.
-Professor Nguyen Chaplin’s work has appeared in Harvard Business Review, Science, Nature, Journal of Consumer Research, Psychological Science, Journal of Consumer Psychology and other top journals.
EMAIL
Have you heard of a global campaign called “This Little Girl Is Me”?
#ThisLittleGirlIsMe is a global campaign led by Inspiring Girls International to inspire girls via real-life stories of female role models. The campaign leads up to The International Day of the Girl on October 11. The day focuses attention on the need to address the challenges girls face and to promote girls’ empowerment and the fulfillment of their human rights.
